PACKAGES & PRICING

PICK A LANE, WE'LL HANDLE THE REST.

Three tiers, from a weekly social retainer to a full cinematic roller shoot. Every package includes on-site shooting, professional color, and sound design.

Starter

Content Starter

For accounts that need a steady stream of short-form content without a full production day.

$1,000 / Month

  • 8 vertical social reels per month (2/week)
  • Shot on site
  • Pro color grading + sound design
  • 24–48 hr delivery
  • Ready to post- No editing needed
  • 1 revision round per reel

Premium

Cinematic Roller Bundle

A single dedicated shoot day built around one Cinematic roller video and cutdowns.

$800 /Day Rate

  • Camera car, up to 2 locations
  • 1 Cinematic roller video (15–30s, Vertical)
  • 2 vertical social cutdowns (7-15s each)
  • Static beauty shots included
  • Route planning for cinematic flow
  • Pro color grading + sound design
  • 48–72 hr delivery

Event

Event Day Rate

Full video coverage for car meets, shows, and events — we handle the filming so you can focus on running the day.

$1,500 / Day

  • Full event video coverage
  • Social highlight reel delivered
  • Event organizer owns content rights
  • Your credit on all output
  • BTS content included

Individual

Driver Highlight

A personal highlight reel for individual drivers at an event — perfect for social media, sold on-site the day of

$250 / Car

  • 30–60s personal highlight reel
  • Sold to individual drivers on the day
  • Instagram-ready, vertical format
  • 48 hr delivery after event
  • Branded intro card optional +$50

Add-ons

Build it out further.

Add any of these to a package, or bundle a few into a custom quote.

Extra location

+$99

Rush 24hr delivery

+$399

Drone footage

+$299

Raw footage handoff

+$799

Dealership usage license

+$399

Additional revision round

+$59

Compare

Side by Side

Feature Content Starter Growth Cinematic Roller Bundle Event Day Rate Driver Highlight
Price $1,000 / month $1,800 / month $800/ day rate From $1,500 / day From $250 / car
Best for Monthly Content Monthly Content + YouTube Automotive Rollers Event Coverage Individual drivers at events
Deliverable 8 reels / month 16 reels + 1 YouTube video / month 1 hero roller + 2 cutdowns Full event coverage + highlight reel 1 personal highlight reel (30–60s)
Vertical social reels 8 / month (2/week) 16 / month (4/week) 2 cutdowns (7–15s each) Included
Camera car Included
BTS content Included
Content rights TruLux retains, licensed use TruLux retains, licensed use TruLux retains, licensed use Event organizer owns content Driver owns their reel
Pro color + sound Included Included Included Included Included
Turnaround 24–48 hr 48–72 hr 48–72 hr 48-72 hr 24 hr

FAQ

Common questions.

How do I book a shoot?

Send us your info through the website and we'll call you within 24 hours to lock in your shoot date — we don't use an online calendar, everything's confirmed by phone.

What if I need to reschedule?

We understand plans change. Reschedules with at least 48 hours notice are free — just let us know and we'll get you rebooked. Reschedules with less than 48 hours notice may be subject to a rescheduling fee, as outlined in your booking agreement.

Can I run the footage as a paid ad?

Standard packages cover posting the footage on your own social account. If you want to run it as a paid ad, on your website, or use it in any other commercial capacity, that requires a usage license add-on — just ask us for pricing when you book.

Can I mix and match packages, or book a one-off shoot?

Yes — if none of the three packages fit exactly what you need, we can build a custom quote around a specific project, or combine elements from different tiers. Just reach out with what you're looking to shoot and we'll put together pricing that fits.

What if it rains or the weather's bad on shoot day?

Safety and quality both matter, so if the weather isn't cooperating, we'll reach out to reschedule at no charge — this doesn't count toward the rescheduling fee that applies to client-requested changes, since it's outside your control.

How do I pay?

Projects under $2,000 are invoiced after the shoot with Net 15 or Net 30 terms, depending on the project. Projects over $2,000 require a deposit upfront to secure your booking, with the remaining balance invoiced upon completion. We accept Check, Venmo, Zelle, and cash.

READY TO GET IT ON FILM?

Send us your info and we'll be in touch within 24 hours to get your shoot booked!